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Permanent Cosmetics & Training by Sheila Robinson

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    Where skill & experience come together in perfect harmony

    Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.

    She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.


    Happy Customers


    Industry Recognition

    Our services

    With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.

    With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

    Transform & Define your Appearance

    Treatment Journey

    Taking a uniquely personal approach to her work, clients have been known to come for a consultation and leave feeling like they’ve had a conversation with a lifelong friend. With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.
    01. Personal Consultation
    02. Professional Treatment
    03. Aftercare

    What our clients say...

    Sheila was brilliant, I was nervous about the procedure however, she made me feel at ease. Absolutely love my eyebrows and looking forward to the end result ❤️????


    Thank you so much, I love my eyeliner, I would highly recommend x


    After taking the time to chat through all options with Sheila I took her expert advice for a lady of my age (60) and opted for a subtle enhancement of upper & lower lash lines. Fabulous result and beautiful effect framing my eyes – just what I wanted for every day – highly recommended. Thanks again Sheila!


    Sheila was fantastic! Discussed the brows I wanted and explained the process, after care, explained how my brows look etc during the six weeks after treatment. She put me at ease throughout making sure I was comfortable and giving me fantastic brows for the first time ever!


    Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.


    Sheila was amazing so friendly but professional and put me at ease with the procedure. She took the time to get the design of the eyeliner to suit my eyes. Her after care pack and advice was great. I would and already have recommended Sheila for any treatments. Look forward to my 6 week touch up to finalise the look.


    I’ve just had my eyebrows done by Sheila and I am absolutely amazed at the outcome. They have totally changed my face and I feel so much more confident about myself because of them.


    I’m absolutely amazed at how my brows look. I was very nervous as I didn’t have brows at all so Sheila had to basically design them and I love them. Sheila is lovely very professional but also very friendly and puts you at ease.


    Amazing service. Sheila explained everything. Answered all questions I had and explained aftercare. Knowing her skills she recommended what she thought would suit my skin tone. Would 100% recommend. Returning for another treatment very soon.


    Our Clinics

    18 Nightingale Wynd
    Mount Park
    Springwell Village
    NE9 7FE

    1 Benton Terrace
    NE2 1QU


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