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Permanent Cosmetics & Training by Sheila Robinson

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    Where skill & experience come together in perfect harmony

    Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.

    She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.


    Happy Customers


    Industry Recognition

    Our services

    With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.

    With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

    Transform & Define your Appearance

    Treatment Journey

    Taking a uniquely personal approach to her work, clients have been known to come for a consultation and leave feeling like they’ve had a conversation with a lifelong friend. With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.
    01. Personal Consultation
    02. Professional Treatment
    03. Aftercare

    What our clients say...

    I’m absolutely amazed at how my brows look. I was very nervous as I didn’t have brows at all so Sheila had to basically design them and I love them. Sheila is lovely very professional but also very friendly and puts you at ease.


    I have received treatments from Sheila for over 3 years, her work is fantastic, I trust her completely and can honestly say she is one of the nicest people I have ever met. A true professional x


    I’ve just had my eyebrows done by Sheila and I am absolutely amazed at the outcome. They have totally changed my face and I feel so much more confident about myself because of them.


    As always I was greeted like an old friend. Nothing was too much trouble and an area on one of my brows was topped up quickly. What was fabulous was shiela checked and tweaked both brows. I was very happy before and am now even more delighted. I can’t praise this service enough I keep telling everyone who will listen!


    Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.


    Amazing service. Sheila explained everything. Answered all questions I had and explained aftercare. Knowing her skills she recommended what she thought would suit my skin tone. Would 100% recommend. Returning for another treatment very soon.


    Sheila was brilliant, I was nervous about the procedure however, she made me feel at ease. Absolutely love my eyebrows and looking forward to the end result ❤️????


    I not only have my amazing eyebrow but I also gained a friend who is equally amazing and beautiful. Highly recommend Dermafinity without a doubt. More power to you Sheila!


    Absolutely love my brows after my first appointment. Sheila is such a lovely lady made me feel right at home and relaxed. She Give me lots of honest advice as I was unsure on the type of brow treatment I thought would be best for me. I am in love with my results. Highly recommend.


    Our Clinics

    18 Nightingale Wynd
    Mount Park
    Springwell Village
    NE9 7FE

    1 Benton Terrace
    NE2 1QU


    Dermafinity Ltd © 2024. All Rights Reserved. Registered Company: 11346773