Permanent Cosmetics & Training by Sheila Robinson

Welcome to Dermafinity

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Where skill & experience come together in perfect harmony

Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.

She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.

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Clients

Happy Customers

Awards

Industry Recognition

Our services

With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.

Eyebrow Treatments

It’s all about the brows! Our eyebrow treatment gives the effect of ultra-fine, delicate hair strokes that blend seamlessly with your natural brow hair.

Eyeliner Treatments

Eyeliner is an absolute must for some clients and is an essential part of their morning routine. Permanent eyeliner can be an easy solution for many people.

Lip Treatments

Everyone wants fuller softer lips and unfortunately with age, our lips suffer. By simply adding the natural shades of colour back to your lips, we can instantly make them look fuller.

Laser Eyebrow Removal

Laser eyebrow removal has gained popularity as a safe and effective method for achieving well-defined and aesthetically pleasing eyebrows.

Laser Tattoo Removal

Whether you have a tattoo you regret or simply want to make space for new ink on your body, our laser tattoo removal service offers a safe and efficient solution.

Alopecia Treatment

One of the most significant benefits of alopecia treatment by a registered beauty therapist such as Dermafinity is the boost in self-esteem it can provide.

Hair Loss Treatment

Scalp Micropigmentation (SMP) is the most cost-effective and natural way to treat a number of common hair loss issues experienced by both men and women.

Our Services

With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

Transform & Define your Appearance

Treatment Journey

Taking a uniquely personal approach to her work, clients have been known to come for a consultation and leave feeling like they’ve had a conversation with a lifelong friend. With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

01. Personal Consultation

02. Professional Treatment

03. Aftercare

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What our clients say...

As always I was greeted like an old friend. Nothing was too much trouble and an area on one of my brows was topped up quickly. What was fabulous was shiela checked and tweaked both brows. I was very happy before and am now even more delighted. I can’t praise this service enough I keep telling everyone who will listen!

Annette

After taking the time to chat through all options with Sheila I took her expert advice for a lady of my age (60) and opted for a subtle enhancement of upper & lower lash lines. Fabulous result and beautiful effect framing my eyes – just what I wanted for every day – highly recommended. Thanks again Sheila!

Deborah

I not only have my amazing eyebrow but I also gained a friend who is equally amazing and beautiful. Highly recommend Dermafinity without a doubt. More power to you Sheila!

Marie

Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.

Cara

Amazing service. Sheila explained everything. Answered all questions I had and explained aftercare. Knowing her skills she recommended what she thought would suit my skin tone. Would 100% recommend. Returning for another treatment very soon.

Heather

Sheila was amazing so friendly but professional and put me at ease with the procedure. She took the time to get the design of the eyeliner to suit my eyes. Her after care pack and advice was great. I would and already have recommended Sheila for any treatments. Look forward to my 6 week touch up to finalise the look.

Mel

I have received treatments from Sheila for over 3 years, her work is fantastic, I trust her completely and can honestly say she is one of the nicest people I have ever met. A true professional x

Debbie

I had powder brows last month I’m an actually amazed at my heeled brows I love them so much! Shelia was very professional, friendly and put me at ease throughout the procedure, the service from start to finish was fabulous!

Carley

Great job done by Shiela. Very quickly done, with little pain. Knew I was in skilled hands. Have booked to have eyelash enhancements done, so impressed and can’t wait for my brows to develop. Thanks again ???? x