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Permanent Cosmetics & Training by Sheila Robinson

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    Where skill & experience come together in perfect harmony

    Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.

    She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.


    Happy Customers


    Industry Recognition

    Our services

    With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.

    With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

    Transform & Define your Appearance

    Treatment Journey

    Taking a uniquely personal approach to her work, clients have been known to come for a consultation and leave feeling like they’ve had a conversation with a lifelong friend. With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.
    01. Personal Consultation
    02. Professional Treatment
    03. Aftercare

    What our clients say...

    I have received treatments from Sheila for over 3 years, her work is fantastic, I trust her completely and can honestly say she is one of the nicest people I have ever met. A true professional x


    Absolutely love my brows after my first appointment. Sheila is such a lovely lady made me feel right at home and relaxed. She Give me lots of honest advice as I was unsure on the type of brow treatment I thought would be best for me. I am in love with my results. Highly recommend.


    Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.


    Sheila was brilliant, I was nervous about the procedure however, she made me feel at ease. Absolutely love my eyebrows and looking forward to the end result ❤️????


    I’ve just had my eyebrows done by Sheila and I am absolutely amazed at the outcome. They have totally changed my face and I feel so much more confident about myself because of them.


    Great job done by Shiela. Very quickly done, with little pain. Knew I was in skilled hands. Have booked to have eyelash enhancements done, so impressed and can’t wait for my brows to develop. Thanks again ???? x


    Sheila was amazing so friendly but professional and put me at ease with the procedure. She took the time to get the design of the eyeliner to suit my eyes. Her after care pack and advice was great. I would and already have recommended Sheila for any treatments. Look forward to my 6 week touch up to finalise the look.


    As always I was greeted like an old friend. Nothing was too much trouble and an area on one of my brows was topped up quickly. What was fabulous was shiela checked and tweaked both brows. I was very happy before and am now even more delighted. I can’t praise this service enough I keep telling everyone who will listen!


    After taking the time to chat through all options with Sheila I took her expert advice for a lady of my age (60) and opted for a subtle enhancement of upper & lower lash lines. Fabulous result and beautiful effect framing my eyes – just what I wanted for every day – highly recommended. Thanks again Sheila!


    Our Clinics

    18 Nightingale Wynd
    Mount Park
    Springwell Village
    NE9 7FE

    1 Benton Terrace
    NE2 1QU


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